PBR: Pup Beer

PBR has always had a loyal following of PBR pets. So for pet appreciation month, we made PBR Pup Beer to help celebrate them.

For Humans

The “human cans” for the Pup Beer series will keep PBR’s iconic look. Each can will feature a different PBR pet inside the blue ribbon for you to fall in love with.

For The Pups

Drink with a cause and pet more dogs. For each can of Pup Beer sold during pet appreciation month, 10% of the proceeds will go to the ASPCA.

Street Team

Dog and human street teams will hand out swag and spread the word about our good beer for good boys.

On Tap

We will partner with local bars and dog parks to install our “doggie taps” to pour out Pup Beer.

Pup Beer App YT Pre Roll

Stick Your Head Out

We will partner with Uber to make sure that there will always be dog friendly Ubers available in your area.

Art Director: Xochitl Orozco