Neosporin: Keep it Noist
Cuts heal best when they are clean, moist, and covered. But, moist was voted the most hated word in America.
So we made a new word. From now on, let’s keep it Noist.
2020 Atlanta Addy Awards- Bronze
2020 Creative Circus Center Ring Advertising Winner
Video
So what does Noist even mean? Allow us to spell it out for you.
Out of Home
Black and white billboards come to life in the rain to remind people that a little moisture never hurt anyone.
Noist On-The-Go
With our travel kits, you’ve got everything you need to stay clean, noist and covered at all times.
Noist Wound Care 101
Art Director: Lauren Byers