Neosporin: Keep it Noist

Cuts heal best when they are clean, moist, and covered. But, moist was voted the most hated word in America.

So we made a new word. From now on, let’s keep it Noist.

2020 Atlanta Addy Awards- Bronze

2020 Creative Circus Center Ring Advertising Winner

Video

So what does Noist even mean? Allow us to spell it out for you.

Out of Home

Black and white billboards come to life in the rain to remind people that a little moisture never hurt anyone.

Noist On-The-Go

With our travel kits, you’ve got everything you need to stay clean, noist and covered at all times.

Noist Wound Care 101

Art Director: Lauren Byers