El Pollo Loco: El Pollo Local Grants

For Hispanic Heritage Month, instead of reflecting El Pollo Loco decided to take action by partnering with #WeAllGrow Latina to help Latina owned small restaurants struggling during the pandemic.

To announce the new grant and encourage others to contribute to our cause, we created two full-page ads in the LA Times expressing the threat these businesses in Los Angeles are facing.

Client: El Pollo Loco

Agency: Vitro

ECD: Victor Camozzi, Jake Camozzi

CD: Joel Guidry

AD: Leeah Emerson