Grindr: Don’t be a 🍆
Body shaming, racism, and sexual harassment in Grindr messages result in 77% of Grindr users feeling unfulfilled after using the app.
So we created a rewards system to reward users for friendly conversation.
It’s okay to flirt, just don’t be a dick.
Introducing Grindr Rewards
Talk clean. Play however you want. This new feature of Grindr allows users to click the trophy and reward others for good behavior and conversation.
It Pays to Play Nice
Rewarding others doesn’t just feel good, it also gets you premium Grindr discounts and ad free Grind time.
In App Banners
Chat with a person, not just a picture of a toned torso.
In app banners point users towards using Grindr Rewards.
Out of Home
All tribes. One community. Just don’t be a dick.
Condoms
Why? Because Grindr is about being clean and safe on the app and IRL.
Art Director: Xochitl Orozco
Co- Copywriter: Wes Rhodes