Barbie: Barbie Means Business

Barbie has always told young girls they can be anything they want to be, but she has never shown them how.

What happens after girls put the doll down and look for the tools needed to make their dreams a reality?

They turn to their original Home Economics teacher: Barbie.

Introducing the Barbie Means Business App

The Barbie Means Business app is where girls come to gain life skills, career knowledge and business tools.

Girls are given the option to personalize their Barbie Dream Planner to fit their personality.

Ask a Question

Through the AI communication system, girls can ask their Barbie Dream Planner business related questions ranging from budgeting to finding possible career mentors.

The Daily Breakdown

We made staying up to date with what’s happening in entertainment and business fast and easy. Simplified news stories means all ages can understand and speak about what’s currently happening.

Packaging

We reworked Barbie doll packaging to teach younger girls about the Barbie Means Business app.

School Partnerships

Home economics classes are disappearing from schools.

We will partner with schools and start the Barbie Means Business Club, a club which will teach girls life skills they will actually use in the real world.

YT Pre Roll

Art Director: Astrid Michelson